Managing SEO projects on a local scale
Jose Butcher
Acceleration / GroupM
- Part 1Managing SEO projects on a global scale
- Part 2 Managing SEO projects on a local scale
Show Notes
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00:45Understanding client needs for effective local SEO strategies.The initial step in local SEO involves comprehensively understanding what clients aim to improve in terms of specific metrics or goals.
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03:30Transitioning from local to global SEO strategies.The discussion highlights the progression from managing smaller, local clients to engaging with global companies, emphasizing the complexity and appeal of global SEO.
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05:50Cultural nuances in global SEO and their local implications.The conversation explores how cultural differences affect SEO strategies, including the use of specific terminologies and the importance of recognizing linguistic variations within the same language across different regions.
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08:10The dynamic nature of SEO from local to global scales.Reflects on the challenges and excitement of switching between local and global SEO projects, and the necessity to recalibrate strategies accordingly.
Quotes
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"Content generated from other users will be the most powerful asset that any local brand has." - Jose Butcher
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"What is really important when we prioritize local SEO tactics strategy versus a global, is whats gonna bring to the company the most." - Jose Butcher
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"SEO is not just about creating a website or having the Google My Business platform updated or having a local keyword" - Jose Butcher
- Part 1Managing SEO projects on a global scale
- Part 2 Managing SEO projects on a local scale
Up Next:
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Part 1Managing SEO projects on a global scale
Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategies necessary for handling large-scale SEO initiatives across different markets and cultures. By leveraging unique insights and experiences, Jose provides practical advice for SEO professionals looking to enhance their global impact. Today, Jose talks about the importance of cultural understanding and local optimization in global SEO efforts.
Play Podcast -
Part 2Managing SEO projects on a local scale
Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives on: understanding client needs for effective local SEO strategies, transitioning from local to global SEO strategies, cultural nuances in global SEO and their local implications, and the dynamic nature of SEO from local to global scales.
